alignment with our social responsibility efforts, the National Industrial
Company “Tasnee” had successfully organized a blood donation campaign for its
employees within its headquarters in Riyadh. The initiative was conducted as a
way to support the Sanad Children’s Cancer Association.
campaign was rolled out with the help and guidance of King Faisal Specialist
Hospital & Research Centre’s Blood Bank, who provided a fully equipped unit
to conduct the campaign successfully between the 24th and the 25th
of February 2016.
initiative was very well received by employees who were not only eager to
donate, but also fully understanding of how honorable and important a duty this
is, especially with the campaign initiated to support the Children’s Cancer
CEO, Eng. Mutlaq Murished attended the event to encourage employees to donate.
The CEO stressed how Tasnee must create a fully-aware culture amongst the general
public as a whole, as well as in the private sectors.
highlighted the importance of blood donation, explaining; “This simple act
provides us all with the most basic necessity of life, especially for children
who suffer from Cancer diseases such as Leukemia. Such a task nurtures the mentality of helping
others and willingness to sacrifice what’s most precious to us for the sake of
saving someone else’s life.”
Mutlaq also shed some light on the healthy benefits which comes with blood
campaign was organized by Tasnee’s Social Responsibility department which conducts
a vast number of activities throughout the year for the sake of social
is considered one of the first companies to dedicate a fixed percentage from
its annual profits for sake of social responsibility activities. On a yearly
basis, Tasnee contributes to multiple charity organizations to organize/cascade
a variety of educational, rehabilitation, social, and health programs which
help in educating and supporting Saudis when it comes to the different social
issues they may face.